Digital marketing for beginners: where to start

Digital marketing looks like a world of acronyms, but the idea is simple: be found by people searching for what you sell and make it easy to contact you. This guide shows the order to start without wasting money.

The 4 basic pieces

1. Presence where customers search. Google Business Profile, a website and, if it makes sense, social media.
2. A clear way to get in touch. A visible messaging button, phone number and form.
3. Organized customer service. Who answers, how quickly and where contacts are recorded.
4. Measurement. Knowing where contacts came from and how many became sales.

The right order to start

1. Define the offer. What you sell, to whom, and why someone would choose you.
2. Fix the basics. Correct information on Google, phone and hours up to date.
3. Organize customer service. Fast replies and a simple record of contacts.
4. Create useful content. Answer the questions customers already ask. See what SEO is.
5. Only then invest in ads, with goals and measurement defined.

Common mistakes of beginners

• Advertising before having a customer service that answers.
• Copying what a competitor does without knowing if it works for your case.
• Measuring likes and reach instead of contacts and sales.
• Trying to be on every social network at once.

How to know if it is working

Look at three numbers: how many contacts arrived, how many became sales and how much each sale cost.