How to create your Google Business Profile step by step
When someone searches "bakery near me" or "dentist in [your city]", Google shows a map with businesses. Being there depends largely on the Business Profile. Creating one is simple, and it is free.
Step by step
- Sign in with a Google account that belongs to the company, not to an employee. If that person leaves, you keep access.
- Search for your business name on Google Maps or in the Profile search. If it already exists, claim ownership. If not, create a new one.
- Choose the main category carefully. It is one of the strongest signals of what you do.
- Enter your address or service area, phone and website.
- Complete verification using the method Google offers for your case.
What to fill in afterwards
- Opening hours, including holidays.
- A clear description of what you do and for whom.
- Services or products, in as much detail as possible.
- Real photos: storefront, team, finished work. Avoid stock images.
- WhatsApp and website links.
Mistakes that hurt
- A name stuffed with extra keywords. Use the real business name.
- Outdated phone number and hours.
- Several listings for the same place.
- Leaving reviews unanswered.
Next step
With the profile ready, ask for reviews and answer all of them. Google screens change often: if a menu looks different, look for the equivalent.
Frequently asked questions
Is it free?
Yes. Creating and maintaining a Google Business Profile has no cost.
Do I need a physical store?
Not necessarily. Businesses that serve customers at their location can list a service area, following Google's rules.
How long does verification take?
It varies by method and by case. Follow the instructions shown in your account and keep the data identical to the real business.
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