Conversion
What happens after the click: offer, copy, creative, landing page, funnel and tracking, so the same traffic produces more sales.
A/B Testing: How to Run Tests That Actually Win
A/B testing explained: how to pick what to test, how long to run it, how to read results and how to avoid hurting your Google rankings while you test.
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Consent Mode v2: what it is and how to set it up
Google's consent mode v2 explained: the four consent signals, basic and advanced implementation, setup steps with a CMP and how to verify it works.
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How much does a business website cost? What affects the price
What makes up the price of a website, which recurring costs exist, how to compare quotes and the signs of a bad proposal. No invented price table.
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Lead Magnet Ideas That Convert: 15 Examples
What a lead magnet is, 15 examples that work for service businesses and B2B, how to choose one, deliver it and stay compliant with email rules.
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Lead scoring: how to score leads and prioritise sales
Lead scoring explained: build a simple points model from profile and behaviour criteria, set the threshold and stay within GDPR when profiling people.
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Sales funnel: stages, metrics and practical examples
What a sales funnel is, its stages, which metric to track at each one and how to build yours, with a worked example for a services business.
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