Fundamentals
The foundation of everything: marketing for beginners, customer service, pricing, sales and work routine, explained in plain language.
Content marketing: what it is and how to start simply
What content marketing is, why it brings customers over time and how to start with a few pieces, without spending much and without losing focus.
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Digital marketing for beginners: where to start
A no-nonsense guide for anyone new to digital marketing: what it is, the 4 basic pieces, the right order to start and the most common mistakes.
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How to get more customers: 15 ways for small businesses
15 practical ways to get more customers: Google, WhatsApp, referrals, partnerships, content, after-sales and ads. Which to choose first and how to mea…
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Marketing for a new business: the first 90 days
A simple plan for the first 90 days of a new business: what to define, where to be found, how to win the first customers and how to measure without sp…
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Marketing Mix Modeling: A Guide for Growing Brands
Marketing mix modeling (MMM) explained: what it measures, what data you need, how Google Meridian fits in and when simpler methods are a better start.
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One-page marketing plan: a simple template for small businesses
Build a one-page marketing plan: customer, offer, channels, goal and routine. A step-by-step template for people who have never written a plan.
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What is SEO? Explained for beginners
SEO explained simply: how Google decides who appears, what to do first, what does not work and how SEO relates to ads and AI answers.
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