Paid media

Advertising beyond Google and Meta: LinkedIn, TikTok and YouTube, with formats, costs and when each channel makes sense for your business.

LinkedIn Ads for B2B: how objectives and ad formats work, how to target by professional criteria, what drives cost and when it is worth the budget.

How TikTok Ads works for small businesses: account setup, objectives, budgets and bids, creative that fits the feed and how to measure results.

YouTube Ads for beginners: the main video ad formats, how pricing works, how to set up a Google Ads video campaign and how to measure results.