SEO and Google
How to get found on Google: SEO, Business Profile, Search Console, Analytics and local search, without paying for expensive tools.
Answer Engine Optimization (AEO): How to Get Cited by AI
Answer engine optimization (AEO) explained: how to structure content so search engines and AI tools can quote you, and what Google says you actually need.
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Core Web Vitals: How to Pass LCP, INP and CLS
Core Web Vitals explained: what LCP, INP and CLS measure, the “good” thresholds, how to check your site and the fixes that usually matter most.
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Digital authority: how to become a reference in your field
How to build authority online honestly: useful content, real experience, author signature, proof, consistency and how Google and AI recognize it.
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How to create your Google Business Profile step by step
A simple guide to creating and completing your Google Business Profile: what to fill in, how to get verified and the mistakes that hurt.
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LLM SEO: How to Optimize Content for AI Models
LLM SEO explained: how AI models find and use web content, what you can control, what is unproven and a practical checklist for being understood.
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Local SEO: the complete guide for your city
Local SEO step by step: Google Business Profile, reviews, service and location pages, citations and how to measure whether nearby customers find you.
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SEO Audit: A Step-by-Step Checklist You Can Follow
A practical SEO audit checklist: check indexing, technical health, on-page basics, content quality, links and tracking, then prioritize fixes by impact.
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Technical SEO: a checklist to improve crawling
A technical SEO checklist: crawling, indexing, robots.txt, sitemaps, canonicals, speed, mobile and structured data, in the order worth working through.
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YouTube SEO: How to Rank Videos in 2026
YouTube SEO for businesses: how to choose topics, write titles, thumbnails and descriptions, add captions and help Google show your videos in search.
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